Question of the Day #849

Kirkland Signature. Two-Buck Chuck. Simple Truth. Cat & Jack. Great Value. Amazon Basics. Store brands have never been more popular.

From the 1st paragraph of this article at CNN.com.

  上記の文で、store brandの意味は？
In the sentence above, what does "store brand" mean?

  答えは、コメントに書いてください。
Write your answer in the Comments.

明日、ここに答えを書きます。
I will add the answer and other remarks here tomorrow.

 

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解答

意味：
英辞郎によると、

自社ブランド、ストアブランド商品◆例えば、Safewayというスーパーなら、"Safeway's bath tissue"（トイレット・ペーパー）などがストアブランド商品に当たる。

とありますが、いわゆる「プライベートブランド」です。
ところが、英語では会社や店舗によって呼び方がいろいろあります。例えば、store brandの他にprivate label, white label, generic brand  

Answer

According to Merriam-Webster:

a product that is made for a store and has the store's name on it

 

Examples

• Unlike national brands, store brands can lower their prices and still be profitable.
• He told them a strong store brand would free them from the tyranny of manufacturers.
• Due to the fact that all of these are store brands, the stores are often competitive to get buyers to their store brand.
• What’s more, retailers like Target and Walmart are ramping up their store brands. - HOW CLOROX’S NEW CEO PLANS TO TURN DISINFECTANT WIPES INTO FUTURE WINS|PHIL WAHBA|OCTOBER 21, 2020|FORTUNE
• The company has faced pressure from cheaper store brands and also felt the pinch as retailers cut back on goods that they keep in stock. Times, Sunday Times (2009)

   

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