Question of the Day #1086

‘Surge' pricing at Wendy's? Why your meal may cost more the next time you order it

From the headline of this article at NBC Chicago.

  上記の文で、surge pricingの意味は？
In the sentence above, what does "surge pricing" mean?

  答えは、コメントに書いてください。
Write your answer in the Comments.

明日、ここに答えを書きます。
I will add the answer and other remarks here tomorrow.

 

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解答

意味：
Weblioによると、

特需型値上げ。需要が高まった時に値上げする行為を指す

Dynamic pricingということもあります。
 

Anwer

According to the Cambridge Dictionary:

a way of setting the price for a product or service in which the price changes according to how much demand there is for it at a particular time (= how many people want to buy it or pay for it)

Also known as dynamic pricing.

Examples

• Is surge pricing a fair way to manage demand?
• Most passengers dislike surge pricing and will do everything in their power to avoid paying the extra fees.
• The company is working on making its controversial surge pricing more transparent.
• The hope of surge pricing (when the fare goes up because of high demand). Times, Sunday Times (2016)
• The idea behind surge pricing is to adjust prices of rides to match driver supply to rider demand at any given time.

   

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