Question of the Day #1225

'Bait and switch' jobs are surprisingly common. Here's what to do if it happens to you

From the headline of this article at Fast Company.

  上記の文で、bait and switchの意味は？
In the sentence above, what does "bait and switch" mean?

  答えは、コメントに書いてください。
Write your answer in the Comments.

明日、ここに答えを書きます。
I will add the answer and other remarks here tomorrow.

 

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解答

意味：
英辞郎によると、

おとり販売［商法］◆値引きした商品をおとりとして、類似した高額な商品を買わせる商法。baitは「餌」、switchは「（小枝で）むち打つこと」の意。

なお問題文の場合は、bait and switchを引用符で括ることによって形容詞として使っていますが、本来の形容詞はハイフォンで繋げます。(bait-and-switch)


 

Answer

According to Merriam-Webster:

1. a sales tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one
2. the ploy of offering a person something desirable to gain favor (such as political support) then thwarting expectations with something less desirable

 

Examples

1. This classic bait and switch marked the rise of both Google and Facebook. — Joseph Turow, The Conversation, 28 Apr. 2021
2. If that means doing more to prevent the old bait and switch, so be it. — Solomon Jones, Philly.com, 16 May 2018
3. What seems to have occurred here is that the app maker pulled off a bait and switch. — Andy Meek, BGR, 31 Mar. 2021
4. But the problem here is that the president is playing a game of bait and switch. — Fox News, 24 May 2018
5. The couture show involved a clever bait and switch: guests were funnelled through the back door of the Palais Garnier and, unbeknownst to them, onto the main opera-house stage. — Rachel Syme, The New Yorker, 18 Sep. 2023

   

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