Question of the Day #643

The rebrand – with a new logo, new colors and a tag line of “change is for the brave” - comes ahead of the launch of the new platform, which some Travelport clients currently are migrating to ahead of a broader rollout in the coming weeks.

From the 4th paragraph of this article at PhocusWire.

上記の文で、tag lineの意味は？
In the sentence above, what does "tag line" mean?

答えは、コメントに書いてください。
Write your answer in the Comments.

明日、ここに答えを書きます。
I will add the answer and other remarks here tomorrow.

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解答

意味：
英辞郎によると、

1. 〔演劇・ジョークなどの〕タグライン、最後の言葉、落ち
2. 特定の人・作品などと結びつけられる〕有名なセリフ、キャッチフレーズ

問題文場合は、当然二つ目の訳になりますが、スローガンと訳すことも少なくないと思います。
Taglineと書くこともあります。

Answer

According to The Cambridge Dictionary:

a short, easily remembered phrase that a company uses in its advertisements, especially on television or the internet, so that people will recognize it or its products

Examples

• Writing a tagline is a good way to add character to your brand.
• "The tag line was: 'Take the worry out of monthly bills with Home Finance.'" Stuart Harrison BETTER THAN THIS
• 'I am writing,' said Andrew, 'the tag line for next year's big film, actually.' Jenny Colgan LOOKING FOR ANDREW MCCARTH
• That should really be the tagline for the action-heavy fourth season of Homeland: “No Country For Young Daughters.” ‘HOMELAND’ SEASON 4: A STRIPPED-DOWN AND SURPRISINGLY BADASS RETURN TO FORM|MARLOW STERN|SEPTEMBER 30, 2014|DAILY BEAST
• The tagline for the fourth season of Game of Thrones was “All Men Must Die.” VALAR MORGHULIS: GAME OF THRONES’ WOMEN ARE GOING TO RULE THE WORLD|SCOTT BIXBY|JUNE 17, 2014|DAILY BEAST

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